![]() By now, Google was much more than just a search engine and it needed a logo that could form part of a wider visual identity system that would cover a wide range of products, from cloud services to email and Google Meet. The process involved was very different this time. The big change came in 2015, when we first saw the Google logo that its still in use today. The current Google logo wasn't a hit initially (Image credit: Google) Google logo history: May 2010 – September 2013 Even after that, the next couple of tweaks were relatively minor, as we'll see below, with the core design remaining the same until 2015. ![]() This one was a keeper remaining in place from to – an incredible 11 years. The shadow remained but it was more refined and the whole thing looked more professional and apt for a company that was fast on its way to becoming a tech giant. The exclamation mark was sensibly dropped and the typeface was switched to Catull for a more elegant and mature-looking logo. She experimented with a huge range of logos, but finally Brin and Page settled for one of the options that was most similar to the existing design. It was designed by the Stanford assistant professor Ruth Keda. This is the logo that many people will remember from when they began using Google at the start of the present century. ![]() Now we're talking! After its brief rebellious adolescence, the Google logo grew up in 1999. The Google logo reaches maturity (Image credit: Google)
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